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Digital Marketing Journal

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SYS-CON Events announced today that Japan's T-Cloud Consortium will sponsor and exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace. Register for @ThingsExpo FREE (before Friday) ▸ Here These technological reforms have not only changed computers and smartphones, but are also ch... (more)

Digital Marketing & Business Transformation By @ABridgwater [#BigData]

When Digital Marketing Becomes Part of Business Transformation We talk on this channel a lot about digital transformation, but how far does its scope extend? Just in case you had grown tired and world weary of the whole ‘digital transformation' terms in the first place (Ed - surely not?), let us reinvigorate it by defining what we mean. The move to digital transformation today involves and in fact necessitates a broad level re-engineering of many of a firm's main operation blocks such that they become digitally enabled and aligned for technologies including: Cloud computing and virtualization Social media channels Mobile enablement Big data analytics and its corresponding levels of insight Emerging Internet of Things technologies Other closely related aspects to the above Inside this shift to digital is marketing, obviously. We have already considered the definition ... (more)

Bring the Omnichannel Purchase to the Digital Customer By @TheEbizWizard | @DevOpsSummit #DevOps

Notwithstanding my exhortations against digital marketing creepiness, B2C digital marketers love to circumlocute around the notion of the purchase. “It’s all about the customer journey!” they exhort. Focusing on the purchase transaction, it seems, is too mercenary for today’s enlightened digital professional. And yet, you can’t have a customer journey without a customer. And what turns an ordinary human being into a customer? A purchase. The point to the customer journey is that the purchase isn’t the end of the relationship between customers and the companies serving them. After-purchase support is important to be sure. But the real value behind the customer journey? Follow-on purchases. Even with lifelong customer relationships, the purchase is where the rubber hits the road. Marketing, especially in the B2C space, has always been about driving toward the purchas... (more)

Internet Marketing Agency Reveals Search Engine Optimization Secrets

Regardless of the amount of money you’re paying on online marketing, it’s not taking you anywhere close to the return for the buck that natural search engine optimization companies can in accordance with one Phoenix Optimization Firm that specializes in giving natural search engine optimization services… You are missing approximately 85% of the Net users who are looking for the exact products or services you offer, if your web site doesn’t have a High 10 website positioning. Irrespective of how much money you are paying on internet marketing, it’s not getting you anywhere nearby the bang for the dollar that natural search engine optimization services could in accordance with one Phoenix Optimization Firm that specializes in giving natural search engine optimization services. Unlike having to invest thousands or even a huge selection of thousands of dollars on adv... (more)

Search Engine Optimization Essentials

It is incorrect to think that all you need to do to get your search engine rating… If you have interest in doing organization on the world wide web, a single of the 1st factors that you need to understand is search engine optimization. When somebody does a search on a certain topic and your website comes up at the leading of the natural search results, you can be certain that you will be obtaining plenty of targeted traffic. The key is learning how to make confident that the targeted traffic is suitable to your site. It is incorrect to believe that all you want to do to get your search engine rating up is to place a list of search phrases on your website. Search engines are expanding considerably more sophisticated and although such tactics may well have worked a handful of years ago, they undoubtedly will not perform now. Now, search engines look for a wide variety... (more)