SYS-CON Events announced today that Japan's T-Cloud Consortium will sponsor
and exhibit at SYS-CON's 15th International Cloud Expo®, which will take
place on November 4-6, 2014, at the Santa Clara Convention Center in Santa
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium)
will conduct research activities into changes in the computing model as a
result of collaboration between "device" and "cloud" and the creation of new
value and markets through organic data processing High speed and high quality
networks, and dramatic improvements in computer processing capabilities, have
greatly changed the nature of applications and made the storing and
processing of data on the network commonplace.
Register for @ThingsExpo FREE (before Friday) ▸ Here
These technological reforms have not only changed computers and smartphones,
but are also ch... (more)
When Digital Marketing Becomes Part of Business Transformation
We talk on this channel a lot about digital transformation, but how far does
its scope extend?
Just in case you had grown tired and world weary of the whole ‘digital
transformation' terms in the first place (Ed - surely not?), let us
reinvigorate it by defining what we mean.
The move to digital transformation today involves and in fact necessitates a
broad level re-engineering of many of a firm's main operation blocks such
that they become digitally enabled and aligned for technologies including:
Cloud computing and virtualization Social media channels Mobile enablement
Big data analytics and its corresponding levels of insight Emerging Internet
of Things technologies Other closely related aspects to the above
Inside this shift to digital is marketing, obviously. We have already
considered the definition ... (more)
Notwithstanding my exhortations against digital marketing creepiness, B2C
digital marketers love to circumlocute around the notion of the purchase.
“It’s all about the customer journey!” they exhort. Focusing on the
purchase transaction, it seems, is too mercenary for today’s enlightened
And yet, you can’t have a customer journey without a customer. And what
turns an ordinary human being into a customer? A purchase.
The point to the customer journey is that the purchase isn’t the end of the
relationship between customers and the companies serving them. After-purchase
support is important to be sure. But the real value behind the customer
journey? Follow-on purchases. Even with lifelong customer relationships, the
purchase is where the rubber hits the road.
Marketing, especially in the B2C space, has always been about driving toward
the purchas... (more)
Regardless of the amount of money you’re paying on online marketing, it’s
not taking you anywhere close to the return for the buck that natural search
engine optimization companies can in accordance with one Phoenix Optimization
Firm that specializes in giving natural search engine optimization
You are missing approximately 85% of the Net users who are looking for the
exact products or services you offer, if your web site doesn’t have a High
10 website positioning.
Irrespective of how much money you are paying on internet marketing, it’s
not getting you anywhere nearby the bang for the dollar that natural search
engine optimization services could in accordance with one Phoenix
Optimization Firm that specializes in giving natural search engine
Unlike having to invest thousands or even a huge selection of thousands of
dollars on adv... (more)
It is incorrect to think that all you need to do to get your search engine
If you have interest in doing organization on the world wide web, a single of
the 1st factors that you need to understand is search engine optimization.
When somebody does a search on a certain topic and your website comes up at
the leading of the natural search results, you can be certain that you will
be obtaining plenty of targeted traffic. The key is learning how to make
confident that the targeted traffic is suitable to your site.
It is incorrect to believe that all you want to do to get your search engine
rating up is to place a list of search phrases on your website. Search
engines are expanding considerably more sophisticated and although such
tactics may well have worked a handful of years ago, they undoubtedly will
not perform now. Now, search engines look for a wide variety... (more)